How we research

Scoring & research methodology

Trust is the entire product. Here is exactly how every opportunity is researched and scored, so you can compare ideas instead of guessing.

Principles

  • Scores create comparison, not false precision. Every number has a written justification.
  • Every important claim links to source evidence.
  • We publish opportunities only when the evidence clears a quality bar.
  • Human editorial judgment owns final scores, verdicts, and publish decisions.
  • No daily idea is sent below 6/10 confidence unless explicitly flagged speculative.

Composite scores

Each composite is a weighted 0 to 10 blend of individual rubrics. Every individual score has a written justification and evidence links.

Final Recommendation Score

The headline number. A weighted blend of the four core lenses plus risk.

0.30 × Opportunity + 0.20 × Monetization + 0.20 × Distribution + 0.20 × Buildability + 0.10 × Risk

Opportunity Score

Is there a real, painful, spending-backed problem right now?

Pain intensity, frequency, existing spend, urgency, market size, why-now, niche specificity

Buildability Score

Can a focused solo founder actually ship and earn quickly?

Ease of MVP, technical complexity, time to first revenue, solo founder fit, automation potential

Monetization Score

Is there real money and a durable revenue path?

Pricing power, existing spend, expansion potential, churn risk, market size

Distribution Score

Can the first 10 customers actually be reached?

Founder-led sales, SEO, paid ads, distribution difficulty, niche specificity

Risk Score

What could quietly kill this idea?

Regulatory risk, competition level, churn risk, technical complexity, differentiation

Solo Founder Score

A focused lens for bootstrapped builders.

Solo founder feasibility, ease of MVP, founder-led sales, technical complexity, time to revenue

From signal to daily idea

  1. 1Collect signals from approved, compliant sources
  2. 2Cluster signals into candidate opportunities
  3. 3Score candidates and rank them
  4. 4Research market evidence, competitors, pricing, distribution
  5. 5Generate a structured report draft
  6. 6Human edits, verifies sources, finalizes scores and verdict
  7. 7Schedule a daily idea and email members

Verdict vocabulary

Build now

Rare, strong opportunity with clear fit.

Build only if you have fit

Real opportunity that needs distribution or domain expertise.

Watch for 3 to 6 months

Promising but early or unproven.

Requires domain expertise

Strongest when you bring a specific edge.

See the methodology in action

Read a free example idea with a full scorecard and verdict.

See example ideas